Why French SEO is not just translation
Most international companies entering France make the same mistake: they translate their existing content and expect Google to rank it. It doesn't work that way.
French buyers search differently. Search volumes vary significantly from English or German, idiomatic expressions differ, and purchase intent follows its own logic. Your French competitors are already well-positioned — you're starting from scratch on their territory.
My role: build an SEO & GEO strategy for your French presence — in French, for the French market only. I don't work on your other markets or other languages. My expertise is making your French pages rank on Google.fr and appear in French AI responses. That's the difference between a visible presence and a ghost presence.
My Alsace advantage — your competitive edge
Alsace —
Europe's crossroads
Based on the French-German border in Alsace, I understand both business cultures from the inside. I speak French, English and German fluently — making me the bridge between your international HQ and the French market.
I work with companies from the UK, US, DACH region (Germany, Austria, Switzerland) and Luxembourg that want to build or grow their French online presence.
Strasbourg · Alsace
EN · DE · FR
What I do for your French subsidiary
French market SEO audit
I analyse your current French presence — website, content, technical structure — and build a realistic roadmap for Google.fr.
French only — clearly defined
My scope is clear: I optimise your site in French, for the French market only. I don't manage other languages or markets — I focus exclusively on your visibility on Google.fr and French-language AI engines.
Technical SEO for Google.fr
Domain structure, canonical tags, sitemaps — I build the right technical foundation for your French site to rank on Google.fr. Other language versions of your site are outside my scope.
GEO — AI visibility in French
I get your brand cited by ChatGPT and Perplexity in French — so when French buyers ask AI for suppliers, you appear.
Bilingual reporting
Monthly reports in French AND English — for your local team and your international HQ.
Direct English communication
I communicate directly with your HQ in English, coordinate with your French team in French. No middleman, no translation delays.
Your questions about SEO in France
We already have a translated French website — is that enough? +
Usually not. A good translation doesn't account for French-specific search behaviours. Search volumes, phrasing and purchase intent differ significantly from English or German. My audit will tell you exactly what's working and what needs fixing or rewriting.
Do we need a .fr domain for the French market? +
Not necessarily, though it's often recommended for companies targeting France specifically. Subdirectory structures (/fr/ on your main domain) are also valid. I'll recommend the best architecture based on your global strategy.
Can you communicate with our HQ in English? +
Yes — I speak and write English fluently. I can hold status meetings in English with your management team and send monthly reports in English if preferred. This is one of my key advantages for international companies.
How long to rank on Google.fr? +
For a site starting from scratch on the French market, expect 4 to 8 months for significant SEO results. AI visibility (GEO on ChatGPT, Perplexity) can be achieved faster — sometimes in 4 to 6 weeks with the right content strategy.